Seat Reservation app

movie seats.png
movie seats.png
movie seats.png
movie seats.png
movie seats.png

Refining the Design 


figma icon_edited.png
pen and paper_edited.png

user personas




sTarting the design

Usability study findings

Refining the Design

Design System

The Problem

  • To many ads while using traditional apps

  • complex user experience 

The Goal

  • Make app with no ads.

  • Intuitive navigation for users to find movies and reserve seats



  • Conducted usability study to gain insight from current movie goers

  • Designed low-fidelity user-experiences to analyze user demands. 

  • Plan, gather, and analyze, insights about users through new studies and review of existing data.

  • Identified key user groups and created representative personas to understand and empathize with end-users.

Problem Statement

Jeffery is a College Student who needs  a variety of movies because he is tired of watching the same types of movies.

During the auditing phase, there was a common theme in the user journey. From home screen to completing an order. Our goal was to make that process as simple and clear without any ambiguities throughout the process.

“I would say i am a philomath during the semester_edited.png
iphone outlone for wix.png

Low Fidelity Prototype

What kind of study?

Qualitative study 

How was it conducted?

Online / Virtually

Time during each test?

30 Minutes

It was observed that 4 out of 5 participants completed the “create account” with ease. 

Positive feedback

3 of 5 participants found the interface easy to understand

4 of 5 participants found a movie and reserved movie seats under 1 min 30 sec.

lack of movie diversity

Negative feedback

"I'm not sure if I clicked"

It was observed that 4 out of 5 participants were not sure if they clicked the “search movie bar”

High Fidelity Prototype

Frame 59.png

going forward


The goal was to create a "AD-less" seat reservation app. This ultimately saves users time to navigate through the app to find a movie, select a seat and not get stopped through that process by an Advertisement.

What I learned

  • I learned to be aware of the colors I choose for certain items, like buttons, background, text and titles. 

  • I also learned that in some cases, more assets in a page in a page is not better.

  • Simplicity gives a more clean look to the product/service you are providing.

  • Have a design system prepared. 


To play, press and hold the enter key. To stop, release the enter key.